In 1986 Isao Hanazato founded ENDLESS ADVANCE to develop brake pads based on his own racing experiences. He had found that the racing pads available in many cases had insufficient performance and suffered from many compromises hampering the serious racer.
Endless goal in development is to create a well balanced braking system with excellent performance as a whole. As a result of this they started in the beginning of the 90´s to develop brake discs and brake fluid exceeding all DOT specifications. The latter years has also seen the introduction of their own 4- and 6-piston calipers which has proved themselves in the Japanese GT series.
All development and manufacturing is made in-house to keep full control of the end quality
of the product.